While at the event, NXP announced a merger/acquisition of Freescale Semiconductor, making NXP (I believe) the fourth largest semiconductor manufacturer in the world. What does this mean? It means the majority of phones, cars, and numerous other products that are part of the Internet of Things have NXP technology embedded within them. It's a huge deal. Metaphorically, monetarily (NXP has businesses in the billion dollar category, and that was before the merger) and for your life in general.
I was very encouraged that my fellow panelists and NXP folks in general were open to the ideas of VRM (Vendor Relationships Management) created by Doc Searls. While today most people may say they don't care about privacy, they actually do. Or will. While today we're discouraged from fully reading terms & conditions statements because they're so dense, or think posting pictures on Facebook means we're okay with giving up our privacy, these actions are about convenience and preference versus control. Soon smart toilets we put in our homes thinking we don't care about privacy will measure our health in real-time, affecting what health insurance or jobs we get. Soon while we're immersed in playing a game via Oculus Rift (owned by Facebook), we'll be targeted via technology that measures our pupil dilation as a correlation for our emotions. Soon we'll shift from marketing based on measuring our emotional states to incentivize us to purchase, to advertising/marketing geared towards changing our emotional states to trigger purchase.
But it doesn't have to be that way, as we discussed on our panel. Switching a tracking-based Internet economy to one where individuals control their data can/should start happening asap. It means individuals will directly broadcast their intentions to the real/digital world so brands, healthcare providers and anyone else can reach out to them with specificity in a way that builds relationship and trust versus the opaque nature of data tracking and profiling that happens today. I was very excited to see how open NXP was to this idea, especially as they have the size, reach, and technology to move from just having "Smart Technology" to "Empathy Technology" that measures our values beyond our purchases to truly increase our wellbeing and the quality of our lives.